Support our efforts in creating a world that treats animals with kindness and compassion. Cruelty-free fashion is the way to go, so please join us and Wear It Kind!

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Wear It Kind!

FOUR PAWS is one of the largest international animal protection organizations in the world, working to raise awareness of animal protection issues and creating change for animals most in need. Since 1988, FOUR PAWS has been dedicated to protecting animals all over the globe, including wild animals kept in captivity, farmed animals used for food and fashion, and companion animals who suffer as a result of human actions.

The mission for our Wear It Kind campaign is to protect animals by catalyzing a movement to drive an animal-friendly fashion future!

Together, we will help raise awareness of the problems involving the use of animals in fashion and will collaborate to create sustainable and fair solutions. We can ensure kind fashion choices are accessible to all, and animal protection and transparency are key values upheld by fashion brands and retailers.

All animals deserve respect, empathy, and understanding. Ethical fashion means caring for animals, people, and the environment they share.

Animal-friendly fashion starts with you. Together, people, designers and brands can build the ethical fashion movement, ensure animal protection is a key priority, and drive more kindness in fashion!

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